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We offer efficient online marketing programs customized to your needs with resources that span from the co-founders of Warner Brother's Interactive to Hollywood producers behind such hits as Miami Vice, CSI Vegas, JAG and 10 Items or Less.

We have tangible media and marketing successes to deliver measurable results.

The most common area that most businesses use when it comes to online advertising campaigns is Paid Search also known as Search Engine Marketing (SEM) or Search Engine Advertising (SEA) , due to the success of Google and Yahoo building upon online industry pioneers such as GoTo.com. We can offer a variety of Paid Search solutions as a managed service, based on your campaign goals, your target audience, your industry and your business model, while working within your operational process.

Paid Search can include these types of options:

Pay Per Click (PPC) or Cost Per Click (CPC) : across the big 3 Search Engines (Google, Yahoo, Bing & more)

Pay Per Call � a Cost Per Action (CPA) performance based approach driving incoming calls

Cost Per Lead (CPL) � another Cost Per Action (CPA) approach leading to a form fill or a prospect to call

Multi-Channel Campaign

Additionally, besides running Pay Per Click / Cost Per Click campaigns on Google or Yahoo or Bing, one now can also run a PPC campaign on Social Media sites like Facebook or LinkedIn, which can be very effective, especially for smaller businesses looking to target a particular local market.

The most effective approach is to run a multi-channel campaign utilizing other online marketing programs in conjunction with a Paid Search campaign to improve performance. Running a SEO and/or Social Media campaign optimizing on the same keywords used in your PPC campaign will lead to an improved online presence, helping to convert a potential prospect into a billable customer. This strategy is similar to an off-line multi-channel strategy, using outdoor billboards in conjunction with cable TV ads as an example.

There are other companies who offer the same service, but do they know how to properly set-up a campaign, monitor performance closely to weed out non-performing keywords and use tools that can improve conversion rates? If you want to know which Paid Search options might best fit your specific need, contact us for a FREE ONLINE MARKETING CONSULTATION.