An area of high interest to most businesses is to use organic methods to drive online traffic instead of Paid Search or in conjunction with Paid Search campaigns. Search Engine Optimization (SEO) has 2 primary components:

On-Site SEO : tweaking your website both on the front-end and back-end to enhance its position and rank with the major search engines

Off-Site SEO : external link building of incoming links to your website to enhance its position and rank with the major search engines

We work with you based on your business goals and the target audience you seek to enhance the coding and tagging, which is the back-end of your website with the front-end content that is seen by your website visitors to improve your online presence and ranking on a more lasting basis than a Paid Search campaign.

SEO can include these types of activities:

Website Optimizing : tweaking Meta Tags, Title Tags, etc

Article and PR Writing : original content that is keyword laden and written for your target audience

Link Building: adding relevant in-bound web connections via web links

Content Submission : submitting articles and PR to relevant and worthy sites

Social Media : interactive audience engagement via Social Media sites such as Facebook or Twitter

Viral Videos : video creation and/or distribution via online channels such as YouTube

The most effective approach is to run a multi-channel campaign utilizing other online marketing programs in conjunction with a SEO campaign to improve performance.

Running a Social Media or PPC campaign optimizing on the same keywords will lead to an improved online presence, helping to convert a potential prospect into a billable customer.

This strategy is similar to an off-line multi-channel strategy, using radio spots in conjunction with newspaper ads as an example.

If you want to know how we can improve your online presence organically to reduce your Paid Search costs or attain that important online real estate ranking on the 1 st page of Google results, contact us for a FREE ONLINE MARKETING CONSULTATION