Social Media has grown in popularity over the past few years as major corporations use it to promote their latest sales to high profile athletes and celebrities sending their latest thoughts and musings to their fan base of followers. Another reason for its popularity is its low cost to participate. Most social networking sites are free or have a free service component making them accessible to anyone. Another development in regards to Social Media is its ability to improve your SEO rankings. Therefore, Social Media is another approach that applies organic methods to drive online traffic instead of Paid Search or in conjunction with Paid Search campaigns.

Despite its low cost to participate, handling Social Media poorly can hurt a business in several ways from not responding to customer satisfaction issues to blasting inappropriate responses that can be delivered instantly across the web and live permanently in the virtual cloud of the Internet. Proper handling of your Social Media presence is vital to competing in the 21 st century marketplace while learning ways to improve products shared directly from existing customers or potential clients.

Social Media Marketing can include these types of activities:

Social Networks : a consistent corporate web presence on Facebook, Twitter, LinkedIn & similar outlets

Audience Discovery: finding where your target prospects reside online to provide approved messaging

Active Audience Engagement: creating and maintaining buzz and/or building promotional momentum

Content Creation : original content & editorial that is keyword laden, written for your target audience

Reputation Management: building your brand while responding to negative reviews

Viral Videos : video creation and/or distribution via online channels such as YouTube

Pay Per Click (PPC) or Cost Per Click (CPC): Similar to traditional PPC media buys on social media sites

Social Media Campaigns: building your fan base via contests, give-aways, surveys, etc

If you want to know how we can improve your online presence organically using Social Media to reduce your Paid Search costs or attain that important online real estate ranking on the 1 st page of Google results, contact us for a FREE ONLINE MARKETING CONSULTATION.