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We firm's resources span from the co-founders of Warner Brother's Interactive to Hollywood producers behind such hits as Miami Vice, CSI Vegas, JAG and 10 Items or Less, so we have the experience to deliver measurable results.

A growing trend in terms of usage, especially with larger corporations with multiple brands, is the use of Branded Entertainment also known as Webisodes . This content is typically short form video that ranges from 2 minutes to 8 minutes in length typically dispensing:

‘How To' knowledge

Interesting New Information

Opinions on Controversial Topics or Popular Subjects

Funny Bits

Each of these types of short form videos, seek to also promote a brand and/or its product through Product Placement and Product Integration , weaving into the fabric of the story, the products which underwrite the video production and distribution. The goal is to entertain while branding the company and its products. Some Webisodes are blatant while others are more subtle, incorporating the product as a natural part of the context of the story. Another feature shared with several web entertainment properties is creating episodic content similar to a TV format, except these web episodes have a shorter run time to avoid keeping audiences from watching an online video that is too long.

We can offer high end branded entertainment segments to create a closer connection to your audience online using Hollywood industry resources or provide up-coming talent for lower budget productions.

There are various distribution options to use to share this video content such as:

Your Corporate Site – Posted using your hosting service or code provided by sites like YouTube

Online Video Sites – YouTube and similar online video channels as a Viral Video

Video Email – Higher open rates and retention than traditional email marketing campaigns

Microsites – Dedicated domains that build a fan base of followers and supporters

We can work with you to determine which Online Video distribution options best fit your specific need. Additionally, we can offer our Social Media Marketing and SEO and Video SEO services to drive more awareness and traffic, delivering a complete package from video creation and distribution to promotion and audience engagement. Contact us for a FREE BRANDED ENTERTAINMENT CONSULTATION.